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“We’re bringing a completely new Quicken experience to Mac users, helping them answer essential money questions-what do I spend, what do I earn, where do I stand on my budgets, what is my net worth, and where can I do better?”
AMAZON QUICKEN ESSENTIALS FOR MAC FOR MAC
“Quicken Essentials for Mac is the first Quicken product to take full advantage of the Mac operating system and development platform,” said VP and general manager of Intuit’s personal finance group Aaron Patzer, in a statement. QEM-”as it’s known,” Intuit assured us-is the company’s effort to rewrite Quicken from the ground up as a native Macintosh application, junking the interface from old versions of the program and offering what the company hopes is a more-intuitive (pun intended), Mac-like interface, including a oh-so-Web-2.0 “tag cloud” that helps users see where their money is coming from and where it is going. Now, Intuit is getting back into the Macintosh personal finance software game after a four-year absence with Quicken Essentials for the Mac. Intuit has repeatedly released delayed Macintosh versions of its personal and business finance product for Macintosh with reduced feature sets, skipped entire versions, and even cancelled products only to grudgingly bring them back again later, still feature-short and just as expensive as their Windows counterparts.
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Despite Intuit chairman and CEO long having warmed a chair on Apple’s board of directors, Intuit’s support of the Macintosh platform has always been half-hearted, dollar-intensive, and years late. Let’s be candid: Macintosh users’ relationship with personal finance company Intuit has ranged between frustrated and rancorous for the better part of two decades.